Loyalty program

Safmar Collection is the loyalty program, designed for regular guests of the Safmar Plaza hotel group.

Check in and get the most beneficial offers in the Safmar Plaza hotels.
The loyalty program
Safmar Collection
Immediate privileges
No need to accumulate points. The distinctive feature of the program is that the privileges are granted immediately upon acquiring a card.
Safmar Collection
The advantages of the loyalty program
Great discounts
The privileges apply to the accommodation as well as the catering services.
All hotels in the group are in
The program is active in every hotel of the group and it has the best offers for our guests.
Loyalty program terms
One year membership cost
5 000 rub.
10 000 rub.
15 000 rub.
by 1 level
by 2 levels
by 2 levels
Dry cleaning services
Welcome amenity
*Hover over the name of the benefit to view the full terms and conditions.
Privileges are granted to card holders only during their stay.
Valid for hotels with an executive lounge.
Accommodation discount is available only when booking the room directly in in the hotel or through the official website; it does not apply when booking via aggregator websites or any other side sources. Discount with Safmar Collection card only applies to the ‘Best Available’ and ‘Package Rate with Breakfast’ accommodation rates.
The discount works in restaurants, bars, room services as well as hotel mini-bars and can be applied to any food and drinks, including alcoholic beverages
At the hotel's discretion, subjected to availability
At the hotel's discretion
Only for hotels with their own parking lot, subject to availability
Safmar Collection card duration and terms
The card is ready for use from the moment it is acquired.

The card is issued for one year. The card's expiration date is the last day of the month indicated on the card.

The card is active only during the client's stay in the hotel.

The card cannot be returned as per the terms of the contract.

The card duration cannot be frozen as per the terms of the contract.

The discounts and privileges cannot be summed up with any special hotel offers as per the terms of the contract. Accommodation discount with Safmar Collection card only applies to the ‘Best Available’ and ‘Package Rate with Breakfast’ rates.

The following hotels participate in the loyalty program: Safmar Grand Moscow, Safmar Leningradskaya Moscow, Safmar Palace Moscow, Safmar Tverskaya Moscow, Safmar Aurora Luxe, Safmar National, Lesnaya by Safmar, Suschevsky by Safmar, Renaissance Minsk Congress Hotel and SPA Center and Astana Saad Hotel.
Safmar Collection
Purchase your Safmar Collection Loyalty card at the reception desk in any hotel of the group.
The registration is at the reception desk